WASHINGTON – Today, U.S. Senators John Hickenlooper and Marsha Blackburn reintroduced their bipartisan American Music Tourism Act to foster music tourism by requiring the Commerce Department to implement a plan to increase and attract domestic and international visitors to music venues.
“Music brings people together – and to Colorado,” said Hickenlooper. “Stronger venues means a stronger economy. A win-win for music and Colorado.”
In the 118th Congress, the senators introduced the legislation, which passed the Senate but was never considered by the House of Representatives.
Music tourism is projected to bring in over $11.3 billion in revenue nationwide by 2032. The United States boasts one of the world’s largest music industries that generates over $43 billion in revenue each year and is one of the main beneficiaries of this international interest in music tourism.
This legislation is supported by the Colorado Creative Industries of the Colorado Office of Economic Development and International Trade, Denver Arts & Venues, the Recording Academy, the Recording Industry Association of America, Live Nation Entertainment, the National Independent Venues Association, the Nashville Songwriters’ Association International, Colorado Music Hall of Fame, Colorado Chamber Players, Youth on Record, Underground Music Showcase, Jazz Aspen Snowmass, Swallow Hill Music, and eTown Music.
Specifically, the bipartisan legislation would:
- Require the Commerce Department’s Assistant Secretary for Travel and Tourism to implement a plan to support and increase music tourism for both domestic and international visitors.
- Require a report to Congress on the findings and achievements of the Assistant Secretary’s efforts to promote travel and tourism.
Full text available HERE.
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